Safe Buying Guide

To ensure your Audio-Technica product is genuine and your purchase is protected we have an authorised reseller program. This provides anybody buying an Audio-Technica product within the EU the confidence that it will be guaranteed authentic and covered by Audio-Technica's 2 year warranty.

Therefore we strongly advise you to look for the following logo wherever Audio-Technica products are sold.

When you see this logo on a resellers website simply click on it and you will be shown their authorisation immediately.
This will give you 100% confidence in this seller and their Audio-Technica products.

Counterfeit product

Like many popular brands Audio-Technica can from time to time be the victim of counterfeiting. Our authorised reseller program eliminates this possibility but there are often sellers from outside the EU that attempt to sell within the EU without authorisation. You are advised to be vigilant on platforms such as eBay and Amazon and aware of this possibility.

Buying from Authorised Resellers
This will ensure you receive a genuine product and receive high levels of pre and post sales service.When you buy from an authorised reseller, whether at a store or online, you can be sure you're buying a genuine, factory-new product. Authorised resellers will have access to the latest product knowledge, will have our full support and be able to offer a full warranty service in the event of problems.

Buying safely from Amazon, eBay, etc.
While Amazon themselves are an authorised online reseller many resellers who sell through Amazon are not. When purchasing, it is important to note where the product is being shipped from and sold by. This is stated clearly in the Amazon seller information. Generally speaking if you cannot find an address in the ‘seller information’ then we strongly advise you do not purchase from this source. If the seller is from outside the EU we cannot guarantee authenticity of supply and therefore cannot guarantee that this product is genuine.

If in doubt, please ask
If you are in any doubt about any Audio-Technica re-seller please check with us first. We will be delighted to help in any way we can.

Understand The Risks

If you purchase Audio-Technica products from an unauthorised supplier you risk the possibility of receiving faulty, counterfeit or even stolen goods with little hope of obtaining warranty support in the event the product develops a fault. These goods could possibly be either:

  • Purchased via a grey secondary market (often from outside Europe that will not have warranty cover).
  • Counterfeit goods, not produced by Audio-Technica.
  • Damaged, defective or so-called “B” grade stock.
  • Stolen goods.

Many of these unauthorised resellers list products via Amazon Marketplace, eBay and similar sales outlets, but there are also more established retail stores who obtain stock via these unauthorised channels. If you are in any doubt, please contact Audio-Technica prior to making your purchase, look for the Authorised reseller logo or check our dealer databases of authorised resellers.

In addition, Audio-Technica strongly advises customers to think twice before buying products where the price appears unusually low. This is very often an indication that the product is from an unauthorised source.